Saturday, June 28, 2014

Postum, Fauxstum, Faux Fauxstum, and Nearstum

While we’re on the subject of beverages...

Years ago, I developed a fondness for Postum, a caffeine-free grain beverage that made a pretty good faux coffee for late-night drinking, especially while writing on cold winter nights. I didn't buy huge amounts, maybe a few jars a year. Apparently that wasn't enough to satisfy Kraft Foods, because they discontinued it—to my great discontent.

Rather grumpily, I set about looking for alternatives. At Whole Foods, you can buy something called Kaffree Roma, which doesn't exactly taste like Postum, and sure doesn't taste like coffee. But Roma isn't bad, and it grew on me. In time I decided it was a pretty good faux Postum, and so I renamed it Fauxstum (foh-stum).

One day I went to Whole Foods to buy another jar of Fauxstum. They didn't have any. All they had was a theoretically similar grain beverage called Cafix. To my taste, it wasn't as good as Fauxstum, but it was good enough to get by with on a cold night. So there I sat, on a cold December night, burning the midnight oil and drinking Faux Fauxstum.
Faux Fauxstum

Well, in due course it turned out that Postum had become available again through a small company that had acquired the rights to the name, the label, and the recipe. Unfortunately, they only sold it through online stores like Vermont Country Store, where it costs an arm and a leg, with shipping. I guess I didn’t want it as badly as I wanted Vernors ginger ale, so I held off on paying $20 for a jar of the stuff. However, in the fullness of time, I received a couple of jars as a gift from my loving wife, who doesn’t wince as I do at paying $20 for a jar of something. I rejoiced. Postum is back!

Except... honestly, it’s not, exactly. The new makers clearly tried really hard, and I give them lots of credit. But it seems to me that they haven’t gotten the recipe quite right (maybe the secret of the original died with its maker?), and the new Postum has a taste highly reminiscent of the old Postum. But although it comes close, it doesn’t quite hit the mark. And thus is born... Nearstum.

Well, I have a cupboard full of the various ‘stums now, and when winter circles round again, I’ll get back to it. But meanwhile? It’s Vernors time, baby!

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At 3:09 PM, Anonymous MaryA said...

Ah, Jeff! I think I had a fling with Postum once, long ago, just after I broke up with (zombie voice) Cooofffeeeeee... Very long ago; I don't miss coffee at all, now ... except when my nose passes a perfect brew...

Ah, well. If you don't think it too forward, I look forward to meeting your friend Vernor sometime soon.


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